To develop a more effective product photography process, some independent merchants have adopted the Aperture Platform by Outward, Inc., an independent Williams-Sonoma, Inc. company and pioneer in visual technology options for the furnishings market. Both Old Brick Furniture & & Bed Mattress Company and Retreat Home Furniture are reporting early success in using the platform to improve their online existence.
“The images we have the ability to get with the Aperture Platform have altered the method we approach our marketing and online existence in simply one month,” said Rachael Clark, Digital Experience + ECommerce Manager for Old Brick Furniture Company, an independent retailer with eight locations in New York, Massachusetts, and Vermont. “Our little team can now produce content for social networks, marketing, and the style studio, with a really quick turnaround. Our style studio group is already using the much better properties in their customer presentations,” Clark added.
“We recognize that the time for quality properties is now. Instead of waiting on our manufacturing partners to provide possessions or outsourcing photography services which can be costly, we’re bringing the innovation in-house. We see Aperture as part of our tactical plan for growth. Furthermore, this is an opportunity to expand the skillset and contributions of our internal digital team and develop much deeper cross-functional collaborations with our retailing team,” Clark continued. “We have the ability to take photos of our items in consistent lighting, with consistent angles, and we can change the background and lighting to communicate a particular tone or mood of a collection, which is a differentiator for us in the market.”
“There are many benefits for independent retailers who use our platform, in particular. At a time when sellers are enjoying costs more carefully than ever, the Aperture Platform is both extremely efficient and effective,” stated Gaurav Sethi, Vice President of Service Development and Co-founder of Outward Inc.
Retreat Home Furniture, a Wisconsin-based destination stop for lodge and cabin owners in search of ageless collections and distinctive pieces, began dealing with Outward 2 months earlier. The objective was to provide its customers with an online shopping experience equivalent to the one inside its shop.”We’re not a big organization and do not have actually experienced product professional photographers on staff, so one of the hardest parts of building our online store was getting quality photographs shot with consistent angles, heights, size and clearness,” stated Bill Milbauer, Partner. Now, the retailer is producing and loading more images each week to its website than ever in the past.
“It was incredible to see how rapidly and smoothly the External field service team got us up and running,” Milbauer stated. “The system and its design templates permit us to produce gorgeous, vivid images quickly and easily, and now even our team members without any photography experience are able to easily edit and submit. The entire experience so far has been exceptional.”
Outward, Inc. is a visual change and technology company. Considering that 2012, the company has actually been reinventing the method product photography is produced, provided, and taken in. Influenced by its deep experience dealing with home furnishings way of life sellers and makers, Outward has actually developed a fully automated photography service, the Aperture Platform, which makes it simple to produce and publish high-impact item photography for a variety of visual merchandising usages. After a preliminary training session with a devoted team of professionals that is consisted of as part of Aperture’s expert on-site setup, manufacturers and merchants of all sizes and skill levels can produce a big volume of item images at the push of a button and publish them in any format– from e-commerce to traditional media. For additional information, see www.outwardinc.com.