BoxBrownie is adept at championing and constructing its items around the typically latent imaging abilities of today’s smart phones. SnapSnapSnap is no various.
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After 3 years of email teases, short lived conversations at Inman Connect parties and the periodic tip on a Facebook thread, image marketing proptech BoxBrownie has finally shared some concrete details about its brand-new mobile app, called SnapSnapSnap.
BoxBrownie is adept at promoting and constructing its products around the typically latent imaging capabilities these days’s smart phones. SnapSnapSnap is no various.
The app “provides professional-quality photos for real estate straight from an iPhone, according to an email sent to Inman by the company’s CEO and co-founder Melvin Meyers. “Users can shoot pictures and upload them to us for modifying, all within the app.”
This will avoid users from utilizing BoxBrownie’s web browser experience to send out images.
The app’s game-changing features include extremely increased image quality, Meyers said in the e-mail.
“This is why the app took us three years, and the result is iPhone real estate pictures that are much better than anything else out there,” Meyers stated. “We are using a mix of Apple’s image algorithms and our own. For every shot, the video camera takes 45 to 70 photos which are condensed into 5 to seven pictures on the device. Those images are then published to us, which we use to modify and produce a single ‘after’ image.”
The app is as easy as an “easy button,” Meyers stated, implying it’s prepared to go upon launch, with all settings for each level of phone or iPad being utilized. The app can work on iPhones as far back as version 7, however 11 or higher will yield the best outcomes.
The only terms is that users should connect their iPhones to a tripod ensuring stabilization when the images are caught. A human hand simply isn’t steady enough for capturing that lots of photos as anyone who has actually screwed up a “night mode” picture can confirm.
Representatives or property managers can publish their photos from their phones right away after shooting. In many cases, edits can be returned within 3 hours, however the majority of in no greater than a day.
The Australian company called after Kodak’s first consumer-grade cam all but released the category of overnight listing photography modifying.
For only a few bucks, American representatives could upload pictures in the afternoon and for the most part have them returned the next early morning bathed in golden, lined with emerald-green lawns and absolutely, practically decluttered. The business increase quickly and quickly consisted of digital staging, private product removal and HDR bracketing, or the act of cleaning up outside sun glare from windows, to name a few benefits. It’s updated the line of products to consist of virtual trips, architectural makings, layout and other marketing services, such as copywriting.
The red and black of BoxBrownie’s brand was as common a website at realty conferences in the U.S. as the NAR logo. Naturally, the covid pandemic put an abrupt stop on the company’s worldwide travel and in-person exhibition marketing. However, it was nothing less than a definite success.
SnapSnapSnap is readily available in “sneak peek” mode on Apple’s App Store while it’s being stress-tested with a small number of users for the very first couple weeks of 2023, Meyers stated.
The user interface is being fine-tuned, and an official launch is anticipated by mid-to-late January. It will be readily available in English and Japanese upon initial release, followed by variations in French and Spanish.
Email Craig Rowe